A lyric video to Milo's "Folk-Metaphysics" created in Adobe After Effects. Developing kinetic typography is an intensive process including research, moodboards, and storyboards. The goal was to capture the feel of the song without becoming redundant in the way the words move. I am drawn to design that is not necessarily flashy in its appearance, but smart in its execution. I want the viewer to say "oh wow, that was smart."